Browse a selection of small business case studies that show how smart marketing turns into measurable growth.
The Proof is in the Pudding
case studies
- IG followers: +2,600 → +275% growth in 8 weeks
- Email list: +420 new subscribers during the launch window (+28% lift)
- Launch revenue: $6,400 from the 3-product kit
- Conversion: Landing page conversion jumped from ~0.8% → 2.6%
- Time saved: Emma reported ~8 hours saved per week
Results:
- 90-minute Strategy Made Simple session
- Mapped the 8-week launch & content roadmap
- Cut out unnecessary tasks
- Implemented Email Swipe Pack, 5 promotional emails + 3 nurture emails
Plan of Action:
Emma was doing all the things: posting pretty photos, trying to write salesy captions, and sending the occasional email — but nothing translated into predictable sales.
Problem:
Handmade botanical skin care for busy humans who want simple routines.
Sun & Soil Co.
Company
Email Swipe Files
Strategy Session
Marketing Audit
products purchased:
Emma Fields, Sun & Soil Co.
“Before working together I would panic every launch. Marina’s audit + the Launch Roadmap made everything feel manageable. We made $6,400 in our first proper launch — and I actually enjoyed the process. Worth every penny.”
An 8-week case study
Sun & Soil Co. Highlights
- Consistent posting: went from 1–2 posts a week → 4 per week with ease
- Email list grew by +350 subscribers in 12 weeks
- Signed 6 new high-ticket coaching clients (avg. $1,200 each = $7,200 revenue)
- Engagement rate on IG posts doubled (2.1% → 4.5%)
- Samantha reported feeling “in control” of her content for the first time
Results:
- Marketing Audit + Strategy Session
- 12-week content calendar aligned with coaching offers
- Used Caption Creator to batch Instagram + LinkedIn posts
- Implemented Email Swipe Pack: 3 nurture emails + 2 client invitations
Plan of Action:
Samantha was showing up online but without strategy. She was posting sporadically, unsure of what her audience wanted, and struggled to turn interest into actual clients.
Problem:
Life + wellness coaching for women ready to ditch burnout and find balance.
Bloom Well Coaching
Company
Email Swipe Files
Caption Creator
Strategy Session
Marketing Audit
products purchased:
Samantha Lee, Bloom Well Coaching
“Before Marina, I dreaded content creation. Now I actually look forward to it. The Caption Creator + swipe files made posting easy, and the strategy session helped me finally feel like I know where I’m going. In 3 months, I signed more clients than I had in all of last year!”
A 12-week case study
Bloom Well Coaching
- Subscription base grew by +120 new customers in 6 weeks
- Sales page conversion rate more than doubled (1.1% → 2.3%)
- Added $2,500/month in recurring revenue
- Instagram engagement up +60% with new content strategy
- Email open rates improved from 18% → 34%
Results:
- Completed a Marketing Audit to uncover funnel gaps + weak messaging
- Booked a Copy VIP Day to rewrite their subscription sales page
- Used the Content Calendar Kit to plan out consistent “coffee content”
- Implemented 3 nurture + 2 promo emails from the Email Swipe Pack
Plan of Action:
Alex and the team had loyal in-store customers, but their online subscription service wasn’t taking off. Their posts got likes but few sign-ups, the sales page wasn’t converting, and their email list sat untouched.
Problem:
Small-batch coffee roaster with an online subscription + local café.
Urban Grind Coffee
Company
Email Swipe Files
Content Cal Kit
Copy VIP Day
Marketing Audit
products purchased:
Alex Rivera, Urban Grind Coffee
“We always knew our coffee was good — but no one was clicking ‘subscribe.’ Marina gave us a roadmap that actually worked. Between the sales page and content plan, we’ve added 120 subscribers and real momentum.”
A 6-week case study
Urban Grind Coffee Highlights
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